branding photoshoot location ideas (and how to choose the right one)
One of the first questions I hear when planning a branding photoshoot is:
“Where should we shoot?”
And honestly—this choice matters more than people think. Your location sets the tone for your brand just as much as your outfit, expressions, and posing. The right spot can instantly tell your audience who you are, what you do, and how it feels to work with you.
If you’re feeling stuck, here are some of my favorite branding photoshoot location ideas—and why they work.
1. Your Workspace (Office, Studio, or Home Office)
If you want your brand to feel personal, approachable, and behind-the-scenes, your workspace is a great place to start.
This could be:
A home office
A creative studio
A salon, shop, or client-facing space
These locations are perfect for showing:
What it’s actually like to work with you
You “in your element”
Authentic, day-in-the-life moments
Bonus: These images are gold for website About pages and social media storytelling.
2. Natural Light Studios
Natural light studios are a favorite for a reason. They’re clean, bright, and incredibly versatile.
Why they work so well:
Neutral backdrops keep the focus on you
Easy to create multiple looks in one space
Great for elevated, professional branding
If you want photos that feel polished but not stiff, a studio gives us the flexibility to style the shoot without distractions.
3. Outdoor Urban Locations
City streets, parking garages, coffee shops, and modern buildings can give your brand a bold, confident, editorial feel.
These locations work especially well for:
Coaches and consultants
Creatives and entrepreneurs
Brands that want an energetic, modern vibe
Urban settings add texture, movement, and variety—perfect for brands that want to stand out visually.
4. Nature-Inspired Spots
Parks, gardens, beaches, trails, or open fields are great if your brand leans toward:
Wellness
Lifestyle
Slow living
Connection and calm
Nature brings in softness and ease, which helps clients feel relaxed and connected to you. These locations are ideal for brands that value balance, mindfulness, or creativity.
5. Client-Focused Locations
Think about where your ideal client might already spend time.
This could be:
A café
A co-working space
A boutique hotel lobby
A shared creative space
Shooting in a place your audience recognizes helps them instantly picture themselves working with you. It makes your brand feel relevant and relatable.
How to Choose the Right Location for Your Brand
If you’re torn between a few options, ask yourself:
How do I want people to feel when they see these photos?
Where would my ideal client expect to see me?
Do I want these images to feel more polished or more personal?
There’s no one-size-fits-all answer—and that’s a good thing. The best branding photos are the ones that feel aligned with who you are and where your business is headed.
Final Thoughts
Your branding photoshoot location isn’t just a backdrop—it’s part of your story. When chosen intentionally, it helps your photos work harder for your business and connect with the right people.
And if you’re not sure what location makes the most sense for your brand? That’s something I help my clients figure out during the planning process—so you never have to guess.
